OUR PROCESS
Wheel Craft delivers the WORLD’S HIGHEST QUALITY FINISH for factory and aftermarket wheels. The information we are sharing with you here will help you explore the features behind our quality. The Wheel Craft team is proud to share our story and we are thankful for your interest.
Take a Tour
We invite you to tour our facility at your own pace….and stop along the way to learn more about specific areas of our process… You will see “tags” with detailed descriptions that can be opened by scrolling your cursor over the image.
Thank you for your interest in Wheel Craft and our World Class PVD Chrome Process.
This demonstrates the “thinness” of our finish. Alloy, Base Coat, and Finish Layers are essentially bonded together.
You can see the “thick” coating that is simply “laying on top” of the wheel surface. Notice the distinct “ridge” between the finish and the wheel surface!
Using an industry standard film thickness meter, Wheel Craft Finish is 6.1 Mil and the competition is 31+ Mil. Wheel Craft’s ISO Standard is 6-9 Mil.
3 Most Important Steps to Our Process
#1 – Preparation
Wheel Craft “HAND POLISHES” each wheels to ensure the substrate is ready to receive our finish
#2 – Pre-Treat
Our Pre-Treat process is second to none. We thoroughly clean the wheels / parts and apply specifically formulated chemicals to ensure strong bonding of our finish.
#3 – Proprietary PVD Process
We apply precise scientific standards to ensure the finest PVD Chrome Finish available in the market
Our Quality Policy
Wheel Craft is a PVD Chrome Finishing company delivering the highest quality wheel finishes direct to consumers. Wheel Craft is dedicated to leading the wheel finish industry through quality, service, technology, communication and continuous improvement. It is our policies, training, education and team stability which drives a company culture in which our employees and customers achieve success and growth.
Our Mission
Wheel Craft’s mission is to consistently meet and exceed our customers’ quality expectations.
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