What Makes a Company’s Luxury Wheel Finishes Superior? Morale and Engagement Play a Key Role

Companies and organizations utilize many strategies and tactics to build and maintain morale and engagement throughout their workforce. At Wheel Craft, we center our efforts on cornerstones of accountability and pride.

What do we mean by that? Well, for one, we’ve structured our custom wheel finishing manufacturing operations without any layers of middle management. Every team member on the Wheel Craft shop floor is self-managed. Yes, we have department leads that orchestrate scheduling and provide high-level oversight; but everyone at every level of production and administration is involved in ensuring that our industry-leading standards of quality are met, day in and day out. In part, that entails knowing how those standards apply to each member’s job—be it stripping, polishing, inventory management or other roles. But at Wheel Craft, we take it a step further…we treat every department in the company as an internal customer, so everyone’s responsibility is to ensure they deliver a quality piece to the next stage of the process—and treat that next stage as their customer.

Moreover, we actively encourage team members to share their ideas for continual improvement and other initiatives. Our people matter to us—we value their thoughts and insights, and we make it part of their responsibility to step up and help us strive for absolute perfection in everything we do.

This approach is a hallmark of our company and plays a key role in our drive to produce the highest quality, most beautiful and most durable hand-crafted finishes for BMW, Lexus, Infiniti and other luxury-brand original equipment (OE) factory wheels. We bring our passion to work every day, we treat each other like customers and we stay constantly engaged not only in what we do, but how that impacts our company, the luxury wheel finishes we produce and ultimately, our valued customers.

This approach also is a strong morale booster. We work on high-end wheel finishes all day, every day; yet, every time an order is completed, our team members look at the finished product and smile. It’s like they’re seeing it for the first time—and their role in producing it is a source of continual pride.

If you own, operate or work at an automotive dealership – or for that matter, any business or organization – we hope this blog helps inspire you to build engagement throughout your operation. Engaged team members create and sustain a tangible sense of energy that results in superior products and services. Engagement takes forethought and a strong commitment over time; yet, the payoff is immeasurable.

If you’re looking to Arrive in Style wherever the road takes you, contact us for more information on our custom wheel and rim finishes for factory-installed luxury car wheels. For dealers, we welcome the opportunity to discuss how Wheel Craft can deepen customer loyalty and drive unit sales, productivity, revenue and CSI.

Please contact Wheel Craft at 833.639.4231 or email Ed Hollinshead, company President.